Six signs your brand needs to change.
A rebrand isn't an aesthetic whim. It's a business decision. These are the signs the time has come.
1. The business has moved on and the brand hasn't
New services, new markets, new customers. If the brand still tells the story of five years ago, it's selling less than the company is worth.
2. You mostly compete on price
When customers can't see the difference, they pick the cheapest. A strong brand creates perceived value and protects your margin.
3. Every channel looks like a different company
A website, social media, decks and packaging with no consistency signal disorganisation, even when the service is excellent.
4. You're embarrassed to hand over your card or send your website
If your sales team apologises for the image before presenting the company, the brand is holding sales back.
5. Your competitors all look like you
If you could swap your logo for a competitor's and nobody would notice, you don't have a brand. You have a name.
6. You're about to grow, invest or go international
Before you accelerate, make sure the foundation is right. Investing in communication on top of a weak brand just amplifies the problem.
Recognise two or more of these signs? You don't need to change everything. You need to know exactly what to change. That's where we start.
Want to apply this to your brand?
Talk to us